sg2010 Barcelona

sg2010 brought together a global community of innovators and pioneers in the fields of architecture, design, and engineering for a six remarkable days of design exploration, fabrication, collaborative research and networking in Barcelona 19th – 24th March 2010.

The event came in two parts, a workshop (19-22 March) and a public conference beginning with shoptalk (23 March), and a public symposium and Workshop showcase (24 March). This event radically changed and reinvigorated the format of previous sg events in San Francisco, Munich, New York, and a number before.


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Working Prototypes

Prototyping is an integral part of the design process. Prototypes allow designers to explore alternatives, test theories and confirm the performance of a new design system or product. Working prototypes are the fruit of a dialogue between digital and physical, analogue and virtual as a iterative processs of designing, fabricating, testing, avaluating and progressivly refining designs.

The workshop challenged participants to design and assemble functioning prototypes to verify the performance of a new design system or product. Design becomes an iterative process of testing and feeding back into the next design cycle.

Iterative proces of designing, fabricating, testing

By their very definition, prototypes are at the critical intersection of ideas and material reality. They are the proving ground of design success or failure. In general an iterative series of prototypes will be designed, constructed and tested as the final design emerges and is prepared fro production.

Prototypes are generally built for those aspects of a design not yet resolved. With rare exceptions, multiple iterations of prototypes are used to progressively refine designs. A common strategy is to design, test, evaluate and then modify the design based on analysis fo the prototype.

Challenging Digital Design Practice

Digital fabrication offers designers new opportunities for realising designs. It challenges designers to expand their expertise and knowledge as

the conversation around digital models and parametrics fuses with physical thinking, material understanding and construction and assembly practicalities and logistcs.

Digital design can finally be liberated from the hard drive as digital fabrication emerges as a site for creativity and resolution. Scripts creating geometry enter a dialogue with code driving robots and milling machines. The virtual models on screen must negotiate with the choreography of machines.


IAAC - Institute for Advanced Architecture of Catalonia

The Institute for Advanced Architecture of Catalonia (IAAC) is a center for research, education, production and outreach, with the mission of envisioning the future habitat of our society and building it in the present.


gold sponsors

Bentley Systems was the primary sponsor of sg2010 Barcelona.


sg2010 would not be possible without an intense amount of work by a large number of individuals. The entire Smartgeometry Community contributes to the selection of host, challenge, clusters, and workshop participants. This list represents a collection of individuals who are leading coordination activities for sg2010.

organisation committee

Organization & production: Design Hub Barcelona DHUB
Curator: Jonathan Rabagliati
Content Coordinator: Carlos Ipser
Exhibition Co-ordinator: Àngela Cuenca
Exhibition design: Jordi Torres
Graphic design: Francesco Vedovato
Videos: ON i ON communicación
Texts: Jonathan Rabagliati
Translation: Glòria Bohigas, Graham Thomson
Installation of the exhibition: Jordi Ballester
Special thanks to: Marta Malé-Alemany